Privacy Policy

Last Updated: February 3, 2025

Welcome to Fashion Archive (“Archive,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Policy describes:

  • The types of information we may collect from you when you use our mobile application or any related services (collectively, the “Service”).
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

By accessing or using the Service, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with any part of this Policy, please discontinue use of the Service.

1. Who We Are

Fashion Archive is a service based in the United States, California. For privacy-related inquiries, you can reach us at:

Email: [email protected]

We do not maintain a physical office address for public correspondence at this time.

2. Scope

This Privacy Policy applies to personal information collected through:

  • The Fashion Archive mobile application.
  • Any other websites, surveys, promotions, or communications under the Fashion Archive brand that reference or link to this Privacy Policy.

Note: We maintain a marketing website for informational purposes only, and it does not collect personal data at this time.

3. Information We Collect

3.1 Personal Data You Provide

When you create an account or interact with our Service, you may voluntarily provide the following information:

  • Email Address
  • Name and/or Username
  • Date of Birth
  • Profile Photo (optional)
  • Survey Responses (e.g., “What brings you here?”)
  • Payment Details (for subscription services, processed by a third-party payment provider)
  • Images and Outfits you upload (for storage, AI suggestions, or personal archiving)

3.2 Usage Data

When you use the Service, certain data is collected automatically (“Usage Data”), which may include:

  • Device Information (e.g., device type, operating system)
  • Log Information (e.g., IP address, date/time of visits, error logs)
  • Interaction Data (e.g., pages viewed, features used)

3.3 Cookies and Session Tokens

We may use cookies or similar tracking technologies to authenticate requests, maintain session information, and facilitate certain functionalities. Because we do not operate a data-collecting website at present, you will not typically see a cookie banner. However, we may use session tokens within the app to keep you logged in or verify your account.

You can set your device or browser to refuse cookies or to alert you when cookies are being used. If you do so, some parts of the Service may become inaccessible or not function properly.

4. How We Use Your Information

We use your data for a variety of purposes, including:

  1. Service Provision and Account Management
    • To create and manage your user account.
    • To store, display, and organize your uploaded outfits and tags.
    • To process any subscription payments (through our payment provider).
  2. Improvements and Personalization

    To analyze usage patterns and improve our Service, and to develop new features, including AI-powered suggestions, if you choose to use them.

  3. Communication

    To respond to inquiries, provide support, and notify you of updates, policy changes, or new features (where permitted by law).

  4. Legal and Compliance

    To enforce our Terms and Conditions, protect the security or integrity of our Service, and comply with applicable legal obligations.

5. Data Retention

We store personal data (including user-generated content) indefinitely, unless you request its deletion. Reasons we may retain data include:

  • To fulfill the purposes for which it was collected.
  • To comply with legal obligations.
  • To resolve disputes or enforce our agreements.

6. Disclosure of Your Information

We do not share, sell, or rent your personal information to third-party marketers or affiliates. We may, however, disclose personal information in the following circumstances:

  1. Service Providers

    We use trusted third parties for data storage, payment processing, analytics, or other essential services. These providers only process your data for the purposes described in this Privacy Policy and under contracts that protect your information.

  2. Business Transactions

    If our company or assets are acquired by a third party—such as through a merger, acquisition, or sale—your information may be transferred. We will notify you prior to any such transfer if your personal data becomes subject to a materially different privacy policy.

  3. Legal Requirements

    We may disclose your personal information if required by law, subpoena, or when we believe that disclosure is necessary to protect our rights, your safety, or the safety of others; investigate fraud; or respond to a government request.

7. Children's Privacy

The Service is designed for individuals who are at least 13 years old. By using the Service, you represent that you are at least 13 years of age or have consent from a parent or guardian.

  • If we discover that we have inadvertently collected personal information from a user under the age of 13 without parental consent, we will delete that data as soon as reasonably possible.
  • Parents or guardians who believe we may have collected information from a child under 13 should contact us to request removal of the data.

8. Security Measures

We take reasonable measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Although we strive to use commercially acceptable means to protect your personal information, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee its absolute security.

9. California Privacy Rights

If you are a California resident, you may have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and other applicable laws, such as:

  • Right to Know: the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: your personal information.
  • Right to Opt-Out of the Sale: of personal information (although we do not sell personal information).
  • Right to Non-Discrimination: for exercising any of your California privacy rights.

You (or your authorized agent) can contact us at [email protected] to exercise your rights or if you have any questions.

10. International Users

Although our Service is primarily operated in the United States, it may be accessible in other countries. If you access the Service from outside the U.S., you consent to the processing and transfer of your information in and to the U.S. or other countries that may not have the same data protection laws as your jurisdiction.

11. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. If we make material changes, we may notify you via email or through an in-app notification; however, we do not guarantee notification in all instances. The “Last Updated” date at the top of this Policy indicates when changes were made.

By continuing to use the Service after any changes become effective, you agree to be bound by the revised policy. If you do not agree to the new terms, please stop using the Service.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]